BlueSky Marketing is dedicated to delivering marketing solutions that help businesses understand their target market and how to keep connected both online and offline.
BlueSky is here to keep you connected and informed of the latest articles, industry trends, research, events, social media,e-marketing tips & tools. Covering marketing communications topics from around the globe. To learn what BlueSky can do for you please email info@blueskymktg.net.
Showing posts with label BlueSky Marketing. Show all posts
Showing posts with label BlueSky Marketing. Show all posts
I hope you are enjoying your Holidays and finding some time to relax with family and friends. As we all know 2011 has been a time of transition for many people and businesses all around the world. There have been many changes, some good and some well...definitely challenging.
As we move into the New Year, I want to share some exciting news with you that at this time. I have been offered the opportunity to come on board full time with Progress Software as a Sr. Industry Marketing Specialist for the Communications and Media industry. In this role I will be focusing on the communications and media vertical and generating content, marketing solutions and strategies for the field marketing and sales teams in North America. This is an exciting time to be part of the Progress Revolution as there are many opportunities to provide software solutions for businesses to be operationally responsive in the enterprise market. Therefore I will be taking a hiatus from marketing consulting services for small to medium sized businesses. I will post updates from time to time on my BlueSky Blog but they will not be as frequent.
I thank you all for your support and positive energy. BlueSky is alive and well and will continue to soar in the years to come. As always, "The Sky's Limitless, when You're Connected.". All the Best Stephanie "BlueSky" Checchi.
Let BlueSky Get your Business on Google Places and Get Found on Google Search and Connected on Google Maps. To get started is Easy simply email info@blueskymktg.net and I can create your account and have your business listed in the directory in minutes. If you have a website, social media page, blog or any other webs site that you want listed I will add that in as well. For more info please click the brochure.
Yes it's true our locally home grown modern soul singer will be performing an acoustic set at the Vibrant Life Expo on Saturday May 7th at the Maudslay Arts Center in Newburyport, MA. For those of you new to Evan's music here's a quick bio on the man behind the guitar. Bottle fed from an early age to soothing sounds of Ray Charles and Solomon Burke, Goodrow’s tastes shifted to the fiery stylings of Jimi Hendrix in his teen age years. Continuing his musical evolution, Goodrow then went on to pursue formal studies as a jazz guitarist, but he quickly had a revelation that he was pursuing something that the cold halls of academia would never hold.
"Music is about life. Music is about passion. Music is about warmth. It’s supposed to feel good, and nothing made me feel as good as the soul music I was raised on as a child,” Goodrow states emphatically “Soul music is feel good music by definition. When you hear old Motown classics, or even just when that rhythm hits you, you can’t help but smile. And that’s the feeling I want to bring to people with my music.”
Evan will perform an acoustic set during the afternoon. He will play a mix of original music and fan favorites. We are thrilled to have Evan be part of this “Good Vibes” day. You can learn more about Evan on his website www.EvanGoodrow.com. Tickets to the Vibrant Life Expo are $35 and they include all workshops, speakers, Evan Goodrow Live and the full expo. If you are an Evan Goodrow fan be sure to enter Promo Code EG when checking out.Register for tickets today.
Here is a full, detailed and easy to follow guide for small businesses looking to integrate social media into their marketing strategy. John from Duct Tape Marketing is a pro when it comes to explaining the value of these important tools. http://www.ducttapemarketing.com/socialmediaforbusiness.pdf
Want to learn some quick and simple social media tools that can propel your business forward in the new year. Feel free to connect with me and I will show you some useful ways to get your business moving online.
BlueSky Marketing Joins the Constant Contact Business Partner Program
Program ProvidesClients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships
Haverhill, MA April 5th, 2010- BlueSky Marketing announced it has joined the Constant Contact Business Partner Program to provide its clients with easy-to-use email marketing, event marketing, and online survey products to help them build strong, lasting customer relationships. Constant Contact®, Inc.is a leading provider of email marketing, event marketing, and online survey tools for small organizations. Click for full PR
There are a myriad of features with a BlueSky Website solution that provides specific benefits to small- and medium-sized businesses. These are the top 5 reasons why having a website will accelerate your business online.
* "You'll improve customer service!" Our Web solution is packed with tools that streamline and enhance the customer service process! The possibilities are endless: you can add an FAQ page, embed videos with product demonstrations, and effortlessly interact with customers. Our solution puts it all at their fingertips!
* "You can reach new markets!" Whether your business wants to reach a global audience or you're focused on attracting local customers, our Web solution is integral! As small business expert Susan Ward writes, "People use the Internet like they used to use the phone book." And since 97% of consumers in a BIA/Kelsey survey said they use online media to shop locally, there's no excuse for local-oriented businesses to avoid maintaining an online storefront!
* "There's no better way to generate leads!" Regardless of your industry, a Web presence beats every other lead generation method. Ward explains, "For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard. But getting people to type their email address into a box on a website is much, much easier - especially if they perceive that they're getting something for it, such as a newsletter, a special report or an ebook." BlueSky website solutions simplifies the contact management and lead generation process and site visitors can easily provide information that your business can use to create high-quality, targeted e-mail campaigns in a matter of minutes!
* "The credibility of your business hinges on a Web presence." A Web presence is your business's opportunity to make a positive impression and demonstrate your professionalism. It shows that you're willing to invest in tools that improve your overall effectiveness as an organization. But with a Website solution, building that credible online presence doesn't have to be complicated, and with no hidden fees or outside costs, it won't deplete your budget! * "Your competition is already online!" To stay competitive in today's business climate, it's vital to establish a presence on the Internet. Your business can rest assured that our Web solution is the best way to stand out! Everything - from site promotion tools to e-commerce capabilities - is included, giving your business the ultimate competitive edge!
It's the easy, effective, and affordable way to keep your audience coming back!
Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.
Boost customer communication
Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers' inboxes more accurately than regular email. So you'll avoid spam filters and be seen by more people. And you'll stay top of mind with people who want to hear from you.
Talk to them with targeting
Want to increase the impact of your email newsletters Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They'll be more likely to respond – and more likely to act on your emails.
Get more referrals, more easily
Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organization. It's easy for these prospects to sign up for your mailing list when you put our "Join My Mailing List" button on your web site. And through regular communication, you'll turn those interested prospects into additional loyal customers.
Get immediate response and action
It's quick to send emails, and it's quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood they'll read it and take action.
Track who reads and responds
See who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.
Save on paper and postage
Constant Contact Email Marketing is affordable for any small business budget — prices start as low as $15/month! You can send as many permission-based email newsletters as you want. It's still the same low price. There's nothing to print, no stamps to buy, no envelopes to stuff, and no paper cuts.
By now you all have heard about Google but how many have hear about the "Google TalkGadget"? It's hard to believe that just 10 years ago while I was working at Sandy Bay Networks; an e-marketing service provider we used to joke in the office and say "Have you heard of that Google thing"? Too Funny! Less than a decade later, they are definitely in the forefront and driving the Brand Wagon for Search Engine Technology. It has only been 10 years, not a 100 and yet we have learned so much from Google in terms of gaining access to the world with just a click of a mouse and instantaneously finding information on virtually any subject. From Gmail connections, maps and driving directions, business directories, Google Ad words, Google Picasa, Google and to now Google Talk, Google is always one step ahead of the web world. For those of those of you following the trends of Google then you may know about the new "Google Talk". For those who haven't been "pinged" yet, Gmail's Google Talk is an instant messaging service, which is integrated with Gmail or available as a separate download. Windows users can download the Google Talk application, and Mac and Linux users can use many other instant messaging applications with their Google Talk accounts or message directly from Gmail. Google Talk also supports PC-to-PC voice calls.
Google's chat features and the downloadable Google Talk application are very similar in functionality. Both Gmail and the Google Talk client let you connect to the Google Talk network, which is made up of millions of people who use the Google Talk IM product, or a service that supports open server-to-server federation.
Google Talk offers some additional customization options, including making Gmail the default mail handler and providing notifications of incoming mail to Gmail. On its own, Gmail chat allows you to talk to people from directly within Gmail. If you're signed in to the Google Talk application in the background, Gmail will also allow you to make free voice calls from your friends' profile cards. Features that Gmail chat has but Google Talk does not offer are video chat, invisible mode, and group chat.
With all the small businesses I have been working with I communicate the importance of getting on the "Google Brand Wagon". It is a strategic marketing move that allows businesses to access the online tools that Google has developed and leverage the ability to connect to their target market. You can connect with your customers by starting Google talk today at http://www.google.com/talk .Feel free to watch the video below for more info.
This is another amazing resource that keeps "The Chi" -Customer Happiness Index, flowing for your business...yes it is a dual term.
If you want to learn more about how to integrate Google with your business, simply email info@blueskymktg.net and I'll show you how.
Recently I had the opportunity to meet with David Anthony Bello http://davidanthony-photography.blogspot.com who is a wonderfully talented photographer in the greater Boston area. We discussed an opportunity to update my online presence on my company's website BlueSky Marketing. We wanted to create an on location portrait session on the beautiful shores of the New Hampshire beaches. We found a beautiful serene spot on the rocks of Hampton Beach, NH in the early hours just as the sun was rising. David's keen eye and unique photography skills created an energy and enthusiasm to capture the essence of the blue sky and peaceful ocean in the background. I am so thankful that I was able to connect with David and capture the spirit of holistic health and peace and tranquility. I look forward to seeing the final photographs and adding a personal touch on BlueSky Marketing Thank you David for your artistic input and talent.
It's official. I have launched my new business and website; BlueSky Marketingwww.blueskymktg.net and I’m also a distributor for Juice Plus+. I am enjoying the journey of connecting with healthcare practitioners and communicating their holistic health services to the community. Thank you for all your kind words and support ")
Stephanie Checchi
BlueSky Marketing - "The Sky's the limit, when Your Health's in it" Holistic Marketing Consultant
www.blueskymktg.net schecchi@blueskymktg.net
BlueSky Marketingis a holistic marketing communications company dedicated to communicating about the needs of holistic health in everyone's life. Gone are the days when people only had a massage for luxury reasons, or went to the Chiropractor when they could not move their neck, instead people are recognizing the huge impact on taking care of one's health regularly and committing to solutions that promote healthy living. That being said, I am in the process of building my client list of Chiropractors, Massage Therapists, Acupuncturists, Herbalists, Nutritionists, Holistic health care practitioners etc. and delivering them with marketing solutions through PR, blogs, content, e-News, e-Marketing, collateral, and event and lead management. As I reach out to people in the community (I live north of Boston, MA). I am making such incredible connections every day. My life has changed so much for the better and I feel alive again. I have such a burst of energy every morning and I enjoy being a woman owned business that is receiving so much support and love.
I had heard about Ellen DeGeneres and her infectious sense of humor and have known about her for years. The fact that I had not seen the Ellen DeGeneres show before was that I had been working full time every day for the last 10 years and I was never home at 9:00 am to sit with a cup of coffee and watch TV. The minute I saw her show I was howling on the floor with a fit of giggles. I couldn't stop laughing. I have never had that much fun or laughed that much watching TV. I noticed that the more I laughed the better I felt. I thought here is a Woman that I want to be like and would someday love to meet. I was thrilled to see a real, live, woman on TV who didn't look miserable or like she was completely wiped from the drains of everyday life. I saw this woman who was alive and well and happy in her skin and a joy to be around. I have since become a huge Ellen fan and joined her Facebook page and try to see as many episodes as I can. I love the fact that when I see Ellen I just light up and think about the possibilities. That is why the name BlueSky has always been with me and I named my company BlueSky Marketing, because "The Sky's the Limit when your Health's in it". I know that when you are healthy and aligned to what you are born to be and do in this world you can achieve anything. I know that when I look into Ellen's eyes she's always had that spark inside that said "I'm going to make it, I'm going to live the life I always dreamed of". It would be an honor to meet Ellen and when I connect with the money that I would win from this promotion, I would put it to great use for the start up costs for my company. I know in due time, I will be able to pay it back. I believe a helping hand to pay it forward will always result in an opportunity to pay it back...it's the law of nature :)
This past Friday night I was blessed with the opportunity to see Jack Canfield live in the 8th row front and center at the Stadium in Woonsocket, RI along with my friend Courtney from LoonyBus, http://www.loonybus.com/. It was an event that was sponsored by Heavenly Goddess a fabulous Spa products company in RI that was enamored with Jacks awesome motivational speaking presentations and his amazing best selling book, the Success Principles http://www.thesuccessprinciples.com/. He was invited to speak in front of the sales team as well as many other avid fans. I have been following Jack's work for the past two years and I have seen a huge transformation in my own life. I know that with daily application of these principles I have seen healthy changes. I once was a stressed out corporate marketing professional that always felt harried and running on fumes trying to keep up with the multitasking fat rat race. I realized that I was not pacing myself and not in alignment with who I am, what I can offer and in touch with my intuitive health. Since the beginning of this year that I really have taken stock in who I am and how I can harness the power of all the talents I have inside of me in a way that flows and clarifies my vision for my ideal life. I am thrilled to be connecting to so many people in the health and wellness field and allowing myself to let the process unfold as it may. I have a strong belief that I can achieve my goals in a highly successful way. I know we tend to measure success by dollars and numbers, but the real success for me is the paradigm shift inside that has allowed me to be free of the anxiety that was holding me back from my true self and purpose. I understand we all need to make a living to survive, but it is in the "living" that the money will come. I have always known that I am in the right career it has just been a realization that I was not in the right environment. The right environment is key to any success and growth. As I look at the package of seeds I just received to plant flowers this spring and right on the back it saysCare:"Growth is maximized in nutrient rich soil with moderate moisture and a sunny location. Remove fading plants and seed pods to promote further bloom". I think about the care I give my plants and how integral it is to do the same for me. I learned that I didn't perform well in a damp, dark, negative, poorly lit cubicle space with no windows and that I thrived when I could breathe fresh air, see the sun and spread out in a open and airy creative space. Every day I see more of my talents and insights begin to bloom and in due time I will see the fruit of my labor of love. I enjoy the journey every day of creating and building BlueSky Marketing and connecting with wellness professionals. I am learning so much about the market and the amazing holistic health and nutritional supplements that are available to live a more strong and vibrant life. As I continue to learn more I have connected with Yoga instructors, Zumba Dancers, Athletic trainers, and runners for a cause. As I type this blog, I see the Boston Marathon on TV and the determined faces of all the runners from different background and levels of experience. I know that every step lead to a longer distance and a better time for each runner. These runners didn't just wake up today and say I'm going to run 26 miles, but they all said I am going to take one step closer to completing the 26 mile Boston Marathon and I will cross the finish line. I am grateful for every step I take each day and with BlueSky in front of me I know I can see clearly now.....the rain is gone :)
For those of you that had an opportunity to see Naima and Alixa; the dynamic duo poetic storytellers of Climbing PoeTree, perform at the First Parish Church in Groton, MA two weeks ago on July 24th, what an eye opening and inspiring artistic performance. For those of you who did not hear or see them you definitely need to see them when their tour circles around again to the New England area in Spring 2009.
Climbing PoeTree http://www.climbingpoetree.com/ is the expression of a growing movement for radical social change. Poets, performers, print-makers, dancers, muralists, and designers, Alixa and Naima have sharpened their art as a tool for popular education, community organizing, and personal transformation. With roots in Haiti and Colombia, Alixa and Naima reside in Brooklyn and track footprints across the country and globe on a mission to overcome destruction with creativity.
The two women team are presenting; Hurricane Season Hidden Messages in Water; a 50 city multi media tour across the United States that interweaves spoken poetry, sound collage, shadow art, dance, film, and animation to explore critical issues facing humanity through the Kaleidoscope of Hurricane Katrina and the aftermath.
BlueSky Marketing; an Oak sponsor for this event is honored to be a part of this important voice.
As we move into the New Year, I want to share some exciting news with you that at this time. I have been offered the opportunity to come on board full time with Progress Software as a Sr. Industry Marketing Specialist for the Communications and Media industry. In this role I will be focusing on the communications and media vertical and generating content, marketing solutions and strategies for the field marketing and sales teams in North America. This is an exciting time to be part of the Progress Revolution as there are many opportunities to provide software solutions for businesses to be operationally responsive in the enterprise market. Therefore I will be taking a hiatus from marketing consulting services for small to medium sized businesses. I will post updates from time to time on my BlueSky Blog but they will not be as frequent.
