Tuesday, November 25, 2008

You can heal your life and find your career path along the way


Just past the 3,500 smiling faces and eager eyes, came the beautiful Ms. Louise Hay out from behind the curtain and into the light of the adoring audience. For those who have never seen Ms. Hay it was a enlightening feeling. For although she was several rows in front of me on a wide open stage, I felt as though she was sitting next to me the whole time. As she addressed the audience at the You Can Heal Your Life conference and welcomed each of us to peaceful New York City :) we were inspired by her exuberant energy and her stories of how she has never felt better at age 82. Here we were in our thirties, forties and fifties with our aching backs and chronic headaches and Louise is on stage dancing with so much energy and life and we all thought "What's her Secret?" We'll its no secret anymore, its basic "Law of Attraction".

Monday, October 13, 2008

Are you Bloggin yet?

Having worked as a Marketing Manager for the last five years (both on the Product and Marcomm side) I have seen how the Internet has evolved into providing marketers a "think tank of marketing tools". From video viral marketing to quick and easy ways to create a web page, the Internet has provided thousands of tools at the small business owners finger tips and allowed for the marketing of their products or services through cost effective methods. That is why making sure your "bloggin" in this age of high tech gadgets with the ability to read online comments, feedback and insight into the products and services your company offers is such a key marketing method. Internet blogging has become the new frontier and from Johns article below it is clear we all need to be on board.


The New Frontier
By John Jantsch
Entrepreneur Magazine - May 2008

These days, everyone's blogging. Is it time for your business to join the club?

Marketing methods have changed significantly since the dawn of social media. Luckily, many of the tools and tactics accompanying these changes are inexpensive and highly effective, regardless of your business' size.Blogs are one of the most notable social media tools. The rise of blogging to a mainstream activity is emblematic of the new consumer's desire to find relevant content, connections and communities online. Several years ago, the mantra was "Every business needs a website." Today it's "Every business needs a website with a blog." No matter your industry, your prospects have come to expect a blog from your business. And if you study some of the more popular blogs, it's easy to see why. Blog content is more naturally conversational; conversational content is viewed as educational and not sales heavy.

Blog content changes often, giving your customers
fresh reasons to return. Blog readers can contribute directly to content by adding comments and participating in dialogue. There are other practical reasons for having a business blog: Posting content frequently makes you a better communicator and allows you to gain expert status in your industry--and it will make you a better salesperson. One of the most practical reasons to start and promote a blog is that search engines seem to love them. Just having a blog and posting content often allows your entire website and business to gain much better exposure from search engines. If you want to create a blog, my recommendation is that you start by reading other blogs. You can go to a site such as Bloglines.com and create a free account. This service allows you to find, read and subscribe to blogs of your choosing so that you can view all the new content in one place and get ideas for your own posts. As far as the software you'll need to run your blog, there are many choices, but you can't really go wrong with either Typepad.com or Wordpress.org. Each has its own strengths and special features. While setting up the software is relatively simple, you may want to look for extra help. A simple online search will turn up lots of folks who can help you get started. Once you get your blog going, it's important to build readership and traffic by creating new posts at least three to five times a week; submitting your blog to RSS and blog directories like Google, Technorati and Yahoo; and commenting on blogs and networking with other bloggers. Make thoughtful comments on blogs that target your customers, and don't forget to add comments on blogs written by journalists you might want to target. Creating an effective blog can feel like a lot of work at first, but the benefits will add up over time and give your business a significant competitive advantage.John Jantsch is a veteran marketing coach, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. Find out more at ducttapemarketing.com.

Sunday, August 3, 2008

Climbing PoeTree ~ Hurricane Season Tour

For those of you that had an opportunity to see Naima and Alixa; the dynamic duo poetic storytellers of Climbing PoeTree, perform at the First Parish Church in Groton, MA two weeks ago on July 24th, what an eye opening and inspiring artistic performance. For those of you who did not hear or see them you definitely need to see them when their tour circles around again to the New England area in Spring 2009.

Climbing PoeTree http://www.climbingpoetree.com/ is the expression of a growing movement for radical social change. Poets, performers, print-makers, dancers, muralists, and designers, Alixa and Naima have sharpened their art as a tool for popular education, community organizing, and personal transformation. With roots in Haiti and Colombia, Alixa and Naima reside in Brooklyn and track footprints across the country and globe on a mission to overcome destruction with creativity.

The two women team are presenting; Hurricane Season Hidden Messages in Water; a 50 city multi media tour across the United States that interweaves spoken poetry, sound collage, shadow art, dance, film, and animation to explore critical issues facing humanity through the Kaleidoscope of Hurricane Katrina and the aftermath.

BlueSky Marketing; an Oak sponsor for this event is honored to be a part of this important voice.

Sunday, April 27, 2008




Aspire’s mission is to inspire women to follow their heart, listen to their soul, honor their body and the world around them through a quality print magazine, strong online presence and inspiring women’s events.
To learn more about the 2009 event please visit http://www.lovelightlaughter.net